Laura Bassett wrote a scathing essay in Huffington Post about Susan G. Komen for the Cure’s legal dealings to win control over the phrase “for the cure.” According to Bassett, “Komen has identified and filed legal trademark oppositions against more than a hundred…charities, including Kites for a Cure, Par for The Cure, Surfing for a Cure and Cupcakes for a . . . → Read More: The Battle “For the Cure” – The Phrase, That Is
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Soft fleece with butterflies, uplifting message on back, embroidered ribbon on front, ribbon zipper pulls. Portion of proceeds supports the cause. Price: $99.00 US (Available in 4 installments of $24.75) —– For only $99, we can celebrate life and support the cause in style? Sign me up! Actually, don’t. How narcissistic and naive does The Bradford Exchange think consumers . . . → Read More: “Celebrate Life” Breast Cancer Support Fleece Jacket Now that Pinktober is officially over and we’ve had a few days to recover we might ask ourselves, “Where have all the pink leftovers gone?” Jan already commented in October that she feared what would would happen to the pink gear from the NFL. “Many of the NFL players are wearing pink gloves, pink wrist wraps, pink shoes, . . . → Read More: The Pink Leftovers The Dallas Morning News published an article yesterday by Kim Horner exploring the growing concern about pinking and pinkwashing. In “Merchandise tie-ins to breast cancer awareness have some seeing red over all that pink,” Horner speaks to those in support of, and those concerned about, all the pink. From pink rubber duckies to Smith & Wesson handguns with pink grip, . . . → Read More: “Seeing Red Over All That Pink” Gergana Koleva wrote a thought provoking article for AOL’s Wallet Pop, about how consumers might distinguish between “legitimate support for the cause from shameless product marketing.” When the symbol is used for both purposes, consumers are left in the dark about what to support and what to avoid. Check out Koleva’s article. I had a chance to talk with her . . . → Read More: “Cure for Cancer Stalls…Companies in the Black” Indeed. You can have have virtual breast cancer, wear pink t-shirts, attend pink ribbon fund raising events, and even go to a support group. I’m speechless. Luckily, Anna Rachnel who writes The Cancer Culture Chronicles is not. What follows is Rachnel’s post about second life, titled “Virtual Breast Cancer.” — Virtual Breast Cancer by Anna Rachnel (October 22, 2010) . . . → Read More: Breast Cancer Avatars on Second Life? “Support the fight against breast cancer, simply by taking a nap!” If only we’d known it was that simple. Actually, it’s not that simple. Deep down we know that too. But cause marketing campaigns excel at helping us to forget reality. They use the cause of breast cancer to capitalize on emotions and good intentions. The moment we think . . . → Read More: Cat Nap for the Cause Writing to you from the Texas Book Festival in Austin. The post on the Birth of the Perpetual Fundraising Industry prompted Anna, diagnosed with breast cancer at age 33, to ask a vital question. She writes: “The vested interests in my continuing decline in health are staggering and frightening. But if we’re talking about this from . . . → Read More: Economic Interests On the first day of National Breast Cancer Awareness Month (2010) GoComics published the comic strip Non Sequiter by Wiley Miller. It explains the “Birth of the Perpetual Fundraising Industry.” When approached by a dragonslayer, the dragon offers a rational explanation as to why sparing its life would be a win-win proposition. The dragon says: “Look. You’re dead . . . → Read More: Birth of the Perpetual Fundraising Industry During National Breast Cancer Awareness Month (NBCAM, which is co-sponsored by the American Cancer Society and pharmaceutical company, AstraZeneca), pink ribbons and products abound. Supermarkets, shopping malls, television shows, billboards, and workplaces brim with products and inspirational stories from pink ribbon culture. The media-friendly interplay of femininity and cancer culture provides a light, entertaining depiction of breast cancer that obscures . . . → Read More: Pink Kitsch, Brought To You By NBCAM |
"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr 
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