Table of Contents

Foreword by Bonnie Spanier, xi

Acknowledgments and Dedication, xvii

Introduction to the 2012 Edition, xxvii  [excerpt »]

Ch. 1: What Is Pink Ribbon Culture?, 3  [excerpts »]

Ch. 2: The Development of Pink Ribbon Culture, 27

Ch. 3: Mixed Metaphors: War, Gender, and the Mass Circulation of Cancer Culture, 73

Ch. 4: Consuming Pink: Mass Media and the Conscientious Consumer, 111

Ch. 5: Consuming Medicine, Selling Survivorship, 157

Ch. 6: Optimism, Selfishness, and Guilt, 225

Ch. 7: The Balancing Act, 273

Ch. 8: Shades of Pink, 315

Ch. 9: Re-Thinking Pink Ribbon Culture, 357

Index, 381

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