Cat Nap for the Cause

“Support the fight against breast cancer, simply by taking a nap!” If only we’d known it was that simple.

Actually, it’s not that simple. Deep down we know that too. But cause marketing campaigns excel at helping us to forget reality. They use the cause of breast cancer to capitalize on emotions and good intentions.

The moment we think about it, it’s obvious. I love my cats. In fact, my big gray cat sleeps in the in-box on my desk as I work. There’s nothing like a completely relaxed, sleeping fuzz ball to melt my heart and remind me of what’s important in life. Purina’s kitty has the same effect.

And then there’s the ribbon. It’s just as pink as the kitty’s soft little nose and toe pads, and is further color coordinated with the word cause. There is an immediate connection drawn between the innocence and vulnerability of the kitty and the cause of those diagnosed with breast cancer who are also blameless and exposed. Komen’s new logo provides the pink ribbon seal of approval. What’s not to like? In fact, joyful agreement is what the campaign counts on. If you want to pledge money indirectly to Komen through Purina, you may do so only after clicking the pink ‘like’ button: “Just like us and you’ll be able to pledge!” It’s the price of admission. So far 139,741 people have clicked the like button.

It’s that simple.

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2 comments to Cat Nap for the Cause

  • I think this pretty much sums up how lazy our consumerist society has become when it comes to charitable acts. So someone only has to “Like” Purina via Facebook. Let’s see who’s really benefitting here. Facebook gets detailed data on the “Likers” so that it can sell more targeted advertising space for all manner of products e.g. cat products, general pet care, health care services and products, pink-ribbon tat, other cause-related tat, and goodness knows what else. Purina gets a nice uptick in sales of cat food because everyone feels good about purchasing their pink pet food, and they get pretty effective advertising for the bargain price of $150,000 (I believe they are donating $2 for every “like” up to $150,000). After Komen takes their slice of the $150,000 for overhead, how much do we think is actually going to help ERADICATE breast cancer and help people like me ? Seems like the benefits to the company’s involved, are a LOT more than the $150,000 it’s “costing” Purina, and once again my illness is the bargaining tool. Where’s my benefit ???

  • Carissa

    I can understand the frustration with having breast cancer….For cat lovers this is just a cute little way to help a cause we feel is important. Susan G. Komen helped one of my dearest friends overcome cancer. The cause isn’t useless. Shouldn’t you feel the same way?

    MODERATOR: This comment has been stripped of identifiers.

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* GAYLE IN THE MEDIA *

"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause iafrica.com

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion? Salon.com

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today

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