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Re-post of Is the Pink Ribbon a Bad Idea? Maybe In a new book, sociologist Gayle Sulik examines how all those pink ribbon marketing campaigns associated with breast cancer may be doing more harm than good. RODALE NEWS, EMMAUS, PA—As National Breast Cancer Awareness Month comes to a close, it’s likely you’ve seen more than a few pink ribbons, pink . . . → Read More: Interview with Emily Main of Rodale.com The Dallas Morning News published an article yesterday by Kim Horner exploring the growing concern about pinking and pinkwashing. In “Merchandise tie-ins to breast cancer awareness have some seeing red over all that pink,” Horner speaks to those in support of, and those concerned about, all the pink. From pink rubber duckies to Smith & Wesson handguns with pink grip, . . . → Read More: “Seeing Red Over All That Pink” Gergana Koleva wrote a thought provoking article for AOL’s Wallet Pop, about how consumers might distinguish between “legitimate support for the cause from shameless product marketing.” When the symbol is used for both purposes, consumers are left in the dark about what to support and what to avoid. Check out Koleva’s article. I had a chance to talk with her . . . → Read More: “Cure for Cancer Stalls…Companies in the Black” The New York Times published a book review by Abigail Zuger, M.D., a board-certified internist and infectious disease specialist, who examines what she calls two “Breast Cancer Tales”–the “Inspirational” (Promise Me by Nancy Brinker) and the “Actual” (Pink Ribbon Blues by Gayle Sulik). The review will appear in print on October 26, 2010 on page D5 of the national edition. . . . → Read More: Pink Ribbon Blues – The New York Times Book Review According to an article in The Vindicator by Kristine Gill, Susan G. Komen for the Cure stands firm that there is not enough pink. Carrie Glasscock, manager of corporate relations, states: “There’s not enough pink when every 69 seconds a woman is diagnosed with breast cancer around the world. Women are still dying from this disease.” Similarly, a . . . → Read More: Is Any Awareness Good Awareness? Indeed. You can have have virtual breast cancer, wear pink t-shirts, attend pink ribbon fund raising events, and even go to a support group. I’m speechless. Luckily, Anna Rachnel who writes The Cancer Culture Chronicles is not. What follows is Rachnel’s post about second life, titled “Virtual Breast Cancer.” — Virtual Breast Cancer by Anna Rachnel (October 22, 2010) . . . → Read More: Breast Cancer Avatars on Second Life? Oprah Radio host Dr. Laura Berman talks with Gayle Sulik, author of Pink Ribbon Blues, about breast cancer awareness, where your donations for research are going and the downfalls of what Gayle calls “breast cancer culture.” Here’s an audio clip of the first part of this live interview. — I really enjoyed this interview at JAZZ with Dr. Laura Berman. . . . → Read More: Gayle Sulik On Oprah Radio’s “The Dr. Laura Berman Show” The Ad for the pink and white awareness umbrella reads: “A beautifully constructed umbrella is appreciated rain or shine! Recipients will know you care when you pick gifts that show you’re there! Umbrella comes in clear vinyl sleeve. Awareness Pink Ribbon Design.” Awareness. We see and hear that word a lot, especially when it comes to the cause . . . → Read More: Awareness Umbrella “Support the fight against breast cancer, simply by taking a nap!” If only we’d known it was that simple. Actually, it’s not that simple. Deep down we know that too. But cause marketing campaigns excel at helping us to forget reality. They use the cause of breast cancer to capitalize on emotions and good intentions. The moment we think . . . → Read More: Cat Nap for the Cause |
"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr 
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