…the root causes of breast cancer remain unchanged?
…the campaign uses sexualized language and imagery to sell itself?
..the campaign intentionally or inadvertently supports products or services that contribute to the total cancer burden (i.e., pinkwashing)?
…the campaign shifts attention and funding toward programs that will not have an impact on the eradication of the disease, and detracts attention and funding from innovative measures and research that will?
…the campaigns, taken together, divert attention from other diseases that do not have the sexiness of the mainstreamed version of the pink ribbon campaign?
What GOOD is AWARENESS?? This is a crucial question for every organization that comprises the breast cancer movement, for every policy maker, organization, or program that allocates funding to cancer related projects, and for every individual who wants to see society’s efforts to deal with cancer result in better care, better treatment, reduced mortality, and reduced incidence.
What GOOD is AWARENESS?? To avoid this question because it is uncomfortable or inconvenient, boring or unpopular, is to disrespect the desire to act efficaciously toward the eradication of this disease, to waste the public’s good will, and to throw away billions of dollars that could be better spent.
What GOOD is AWARENESS?? To answer this question with vague platitudes and either/or thinking is to put at risk the lives of hundreds of thousands of people who will not be cured with boobies bracelets, awareness umbrellas, and shower cards.
What GOOD is AWARENESS?
What GOOD is AWARENESS??