Kate-Madonna Hindes is an industry leader and national author and speaker on emotional integrity and authenticity in today’s online media. Her columns are regularly published in the Minneapolis Star Tribune, Women of HR, GirlmeetsGeek, Brazen Careerist and JobDig. With 15+ years of combined, published, experience for news media, state government and Fortune 500 businesses, she regularly covers national Social Media . . . → Read More: 10. {ReThink Your Pitch} Q&A With A National Brand Over Breast Cancer…
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The day I saw an advertisement in Harper’s Magazine for Samantha King’s book, “Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy,” I gasped. Not because of the title. I had been researching the social aspects of breast cancer for five years and was about to begin the next phase of my analysis into the industry and consumption side . . . → Read More: 9. Pink Ribbons, Inc. Breast Cancer Action (BCAction) in the San Francisco Bay area was one of the first breast cancer organizations to raise concerns formally about the cancer industry and profiteering in the name of breast cancer. In 2002 Breast Cancer Action started the Think Before You Pink® (TB4UP) campaign, which calls for transparency and accountability by companies that take part in breast . . . → Read More: 8. Taking Action Against Pinkwashing: An Interview with Breast Cancer Action’s Karuna Jaggar This Essay was originally published February 10, 2011. It is as timely in October as it was then. Imagine a day when our daughters will not have to worry about breast cancer. Imagine a future when fundraising for a cure is obsolete. Imagine. The thought of eliminating the scourge of breast cancer is enough to ignite the passion and . . . → Read More: 7. The Dream of Eradication “Media alarmism, exaggeration, and oversimplification of health care issues is pervasive. Although often justified as educational, the marketing and advertising of drugs and other products to physicians and patients is carefully created to enhance perception of benefits and minimize perception of risk. Marketing works, as our massive consumption of these products clearly demonstrates… All of this is compounded by an . . . → Read More: 6. Critical Health Literacy and Evidence-Based Practice Health News Review is a website published by Gary Schwitzer that is dedicated to improving the accuracy of news stories about medical treatments, tests, products and procedures and helping consumers evaluate the evidence for and against new ideas in health care. To this end, the foundation established a set of ten criteria to apply to medical stories reported in the . . . → Read More: 5. Watch Out For Junk News One might assume that anything involving breast cancer awareness would be based on the best available evidence. Unfortunately, this assumption would be wrong. I’ve evaluated hundreds of campaigns, advertisements, websites, educational brochures, and other sundry materials related to breast cancer awareness only to find information that is inaccurate, incomplete, irrelevant, or out of context. We could spend the whole year . . . → Read More: 3. Factoids and Impressions Jody Schoger is a writer and cancer advocate with more than 25 years of experience in public relations and communications in health care, science, education and the arts. Following her own diagnosis with a locally advanced breast cancer in l998, she has since devoted her energy to helping other survivors. She is the author of the “Anchored Activism” column in . . . → Read More: 2. “Left Behind” Last October, Abigail Zuger MD reviewed Pink Ribbon Blues for The New York Times, Breast Cancer Tales: The Inspirational vs. the Actual. It was a double review that included both my book and Nancy Brinker’s Promise Me. In Zuger’s review, Brinker’s book was the “inspirational” tale and mine was the “actual” one. As a social scientist I was pleased that . . . → Read More: 1. The Inspirational Vs. The Actual |
"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr 
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