On This BCAM Eve

As Breast Cancer Awareness Month takes off tomorrow for another 31 days of heightened pink ribbon festivities, I am reminded that I am not alone in my concern about what all of this pinking is really doing for the cause of breast cancer and for the women and men who are diagnosed and at risk for developing this disease. Though much of the world has gone pink with the best of intentions,

  • Journalists are questioning the commercialization of the illness.
  • Doctors and scientists are pointing to the overpromise of medical technologies to fight cancer.
  • Scientific evidence is mounting about environmental links to cancer.
  • Organizations are launching campaigns to encourage consumers to think beyond hope, consumption, and symbolism.
  • Survivors, alivers, and thrivers are coming forward amid the cacophony of pink talk to share different sides of the breast cancer story.

We are not alone. We can make a difference. We can save Pinktober. Tune in all month to learn about alternatives to the pink status quo.

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3 comments to On This BCAM Eve

  • I am so pleased to have found your blog. As someone living with breast cancer, I have come to realize that the pink ribbon movement is not the answer and I strongly believe that we can do a much better job of harnessing and capitalizing the power that it has created to advocate for meaningful change of existing cancer sphere paradigms. I look forward to following your work, and hearing more from this side of the debate.

  • I appreciate your comment, Anna. I’m learning that there are many people out there who have been questioning what has become of breast cancer advocacy. Often the pink tide has been so strong that people were either afraid to speak up, or they believed it wouldn’t make a difference anyway. I do believe that the tide is turning. I’m happy to know you are out there and writing about it.

  • I am also pleased to have found your blog Gayle. We need better than the pink ribbon to seriously challenge the causes of breast cancer and to look at prevention.

"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr

“Pink Ribbon Blues”

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"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

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Komen Charity Under Microscope for Funding, Science Reuters

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The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today