Being happy does not help you live longer

I was interviewed a few weeks ago for an article in New Scientist on the optimism fallacy– that tempting but fallacious idea that being upbeat can keep you healthy and save your life.

The power of positive thinking has passed into folklore, helping to fuel a large self-help industry – not to mention people who like to post “inspirational” quotes . . . → Read More: Being happy does not help you live longer

Backlash Against “Pinkwashing” of Breast Cancer Awareness Campaigns

Meg Carter interviewed me for this October 12, 2015 article in the BMJ on how big business is keen to jump on the breast cancer awareness bandwagon, and whether its messages around screening do more harm than good. Here is an excerpt.

Each October, breast cancer awareness month provides an annual focus for pink ribbon themed campaigns—many . . . → Read More: Backlash Against Pinkwashing of Breast Cancer Awareness Campaigns

How should we address breast cancer when norms continually change?

Accompanying Photograph: Andy Katz/Demotix/Corbis

When faced with decisions about breast cancer treatment or screening, it can be hard to know what to think.

Gayle Sulik, The Guardian, Oct. 20, 2015

Three decades ago, researchers believed breast cancer was one disease, so it made sense to treat it that way. However, the usual battery of slash (surgery), . . . → Read More: How should we address breast cancer when norms continually change?

BCC Special Issue - By Your Side: Being A Caregiver


“Breast cancer is like an earthquake: it starts in an epicenter, in which the damages are high. Then, inevitably and rapidly, seismic waves hit nearby areas. Cancer not only upsets the lives of those receiving the diagnosis, but also that of parents, daughters and sons, partners, relatives and friends, who suddenly become caregivers. . . . → Read More: BCC Special Issue – By Your Side: Being A Caregiver

Review: Dr. Susan Love's Breast Book

About every five years, Dr. Susan Love MD, MBA fully revises and updates her comprehensive yet accessible book on breast cancer, Dr. Susan Love’s Breast Book. Now in its 6th edition, the book continually reflects ongoing changes in scientific and clinical understandings of breast cancer and relies on the most current information to help readers to make sense of the . . . → Read More: Review: Dr. Susan Love’s Breast Book

BCAM Wall of Shame - Solis Mammography's P.I.N.K. Campaign

UPDATE: The Solis Mammography Rethink Pink Campaign critiqued below was written about in the BMJ Feature “Backlash against “pinkwashing” of breast cancer awareness campaigns” by Meg Carter, Oct. 12, 2015. “What we are now seeing is the pink ribbon movement taking the language of those opposed to pink ribbon culture to reframe the pinkwash debate to their own advantage,” says . . . → Read More: BCAM Wall of Shame – Solis Mammography’s P.I.N.K. Campaign

BCAM Wall of Shame - Pornhub

Every year Pink Ribbon Blues gets numerous PR pitches, most of which come from companies and organizations looking to profit from the breast cancer industry. I thought you might like to see some of them.

Read the pitch. Read the Retort.

And if you’re so moved, contact these folks yourself.

This . . . → Read More: BCAM Wall of Shame – Pornhub

It's Breast Cancer Awareness Month: Let's Do Something Different This Year

In 2010, did a “quick poll” to ask “whether commercialization of the pink ribbon adds to the cause.” They reported that 71 percent of respondents said “YES” – pink ribbon commercialization adds value. Well, there we have it! But is it true? As I wrote in the new introduction to Pink Ribbon Blues,

Breast cancer is indeed . . . → Read More: It’s Breast Cancer Awareness Month: Let’s Do Something Different This Year

Period, end of discussion? Not so fast. Breast surgeon sidesteps mammography screening debate.

An interview on NPR’s Fresh Air between Terry Gross and Dr. Elisa Port, chief of breast surgery at Mount Sinai Medical Center, touched upon breast cancer screening, cancer spread, surgical removal of a healthy breast, genetic testing, and general changes in treatment over the years. Unfortunately, it missed the boat on the most hot-button issue of all. Evidence.

. . . → Read More: Period, end of discussion? Not so fast. Breast surgeon sidesteps mammography screening debate.

BCC Quarterly (Issue 3)

Today’s post comes from Grazia De Michele and Cinzia Greco, Breast Cancer Consortium partners.

Grazia De Michele, PhD is an Italian-born researcher and historian currently living in the United Kingdom. In May 2011 Grazia started the Italian blog Le Amazzoni Furiose (The Furious Amazons) to raise awareness among Italian women about the need to change the conversation on breast cancer . . . → Read More: BCC Quarterly (Issue 3)

"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest

“Pink Ribbon Blues”

Paperback includes a new Introduction on fundraising controversies and a color insert with images of, and reactions to, the pinking of breast cancer (2012).

Praise » 

Flyer »

Press Release »

Hardback Cover »

Paperback Cover »

Request Review Copies »

Order the Paperback »


"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion?

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today