BCCQ (2015, Issue 2)

Gayle Sulik, Phd (Founder)

Dear Friends,

I hope this issue of the BCCQ finds you well. Spring has been eventful, insightful, inspiring, and also sad.

We honor the life of Lisa Bonchek Adams, a smart, eloquent blogger who was committed to evidence-based medicine and sharing aspects of breast cancer that remain hidden beneath fundraising campaigns and awareness events. It was an honor to share airtime with her a few years ago on Al Jazeera’s The Stream, still the only station to devote substantial broadcasting time to the pink ribbon industry. We send love and peace to Lisa’s family and friends.

In early March, I attended the 2015 Lown Institute Conference, Road to RightCare: Engage, Organize, Transform. It was an opportunity to meet inspiring and engaged clinicians, patient advocates, and community leaders to discuss the deeply embedded causes and consequences of medical misuse and innovative ways to address them. Learn more about the Lown Institute here.

It was wonderful to give talks on “#ReThinkPink: A New Wave of Breast Cancer Advocacy” in person at Vanderbilt University and via videocoference at the University at Albany (SUNY). It’s heartening to get a message like this after one of these events: “Students not only learned a great deal from your classroom visit and your public lecture, but you stoked their enthusiasm!” Thank you, Vandy and SUNY.


Call for Contributors. The 2015 Special Issue of the BCC Quarterly, “By Your Side: Being a Caregiver for Someone with Breast Cancer” will share the voices of those who have seen their own lives change after someone they care about has been diagnosed with breast cancer. If you would like to submit your story for consideration, please send a brief summary (< 250 words) to special issue editors Grazia De Michele and Cinzia Greco at byyoursidebcc@gmail.com by August 31, 2015. You may also submit a photo story or video. [We currently accommodate French, German, Italian, Polish, and Spanish.]

Join over 400 scientists, clinicians, policy makers and consumer advocates at the 2015 Preventing Overdiagnosis conference in Bethesda, Maryland USA September 1st-3rd. It is committed to winding back the harms of too much medicine.

Silent Spring Institute is hiring at all levels – experienced PhD, postdoctoral fellow, masters level, or research assistant—for projects involving environmental health and community-engaged research, and to integrate social science and communications with environmental science and health research.

Many thanks to Grazia De Michele for being BCC’s social media contact. Find BCC on facebook or twitter.


Please forward the BCCQ to colleagues and friends who would be interested in our work. Or, you can “like” or “tweet” this issue.

Thank you for reading, and for your continued support in changing the breast cancer paradigm.


Gayle A. Sulik, PhD (Founder and Principal Investigator)

Click here to read the entire BCCQ »


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"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr

“Pink Ribbon Blues”

Paperback includes a new Introduction on fundraising controversies and a color insert with images of, and reactions to, the pinking of breast cancer (2012).

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"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause iafrica.com

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion? Salon.com

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today