8. Taking Action Against Pinkwashing: An Interview with Breast Cancer Action’s Karuna Jaggar

By Gayle Sulik, on October 9th, 2011

Breast Cancer Action (BCAction) in the San Francisco Bay area was one of the first breast cancer organizations to raise concerns formally about the cancer industry and profiteering in the name of breast cancer. In 2002 Breast Cancer Action started the Think Before You Pink® (TB4UP) campaign, which calls for transparency and accountability by companies that take part . . . → Read More: 8. Taking Action Against Pinkwashing: An Interview with Breast Cancer Action’s Karuna Jaggar

Another Voice from the Breast Cancer Movement

By Gayle Sulik, on November 1st, 2010

Caitlin Carmody, membership coordinator of Breast Cancer Action, wrote a thoughtful and insightful post on BCA’s Think Before You Pink blog. She notes that many awareness campaigns focus on individual choices, lifestyles, and behaviors (which can be personally empowering), but they tend to forget about “the context in which breast cancer risk and diagnosis . . . → Read More: Another Voice from the Breast Cancer Movement

Before You Buy Pink

By Gayle Sulik, on October 2nd, 2010

Breast Cancer Action (BCA) in the San Francisco Bay area was one of the first organizations to formally raise concerns about the cancer industry and profiteering in the name of breast cancer. In 2002, BCA started the Think Before You Pink campaign, which called for transparency and accountability on the part of companies that . . . → Read More: Before You Buy Pink

Feeling Good About Cause Marketing?

By Gayle Sulik, on June 22nd, 2010

The billions raised from industry and the philanthropic community toward the war on breast cancer is supposed to make people feel good about pink ribbon consumption and cause marketing. It’s supposed to win-win for the companies and the charities. After all, a corporation sells products, increases public visibility and consumer loyalty, and gains economic advantage. In . . . → Read More: Feeling Good About Cause Marketing?

“Pink Ribbon Blues,” Book

Paperback includes new Introduction on fundraising controversies and 4-page color insert with images of, and reactions to, the pinking of breast cancer (Oxford, 2012).

Order the Paperback » 

Read Reviews » 

Breast Cancer Consortium

Working across disciplines, constituencies, and nations to change the breast cancer paradigm.

Recent Sulik Interviews

Angelina Jolie and the 'Breast Cancer Gene' Listen to KCRW »

Our Feel-Good War on Breast Cancer. The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

"Breast cancer cancer causes so easily derailed" Philly Inquirer

"Komen Charity Under Microscope for Funding, Science" Reuters

"The Fight Against Cancer - And Abortion? Salon.com

"Susan G. Komen For the Cure defunds Planned Parenthood." In Deep with Angie Coiro

"Amid Breast Cancer Month, Is there Pink Fatigue?" NPR's All Things Considered

"How is Breast Cancer Culture Undermining Women's Health?" America’s Radio News Network

"Pink Ribbon Culture and Breast Cancer" The Kojo Nnamdi Show

"The Big Business of Breast Cancer" 
Marie Claire

"Does Breast Cancer Awareness Month Crowd Out Other Diseases?" Slate

"Pink Inc. Has Many Starting to See Red" The Sacramento Bee

"Get Your Pink Off" Ottawa Citizen

"Komen Pink Ribbons Raise Green and Questions" USA Today

** MORE MEDIA LINKS **
** MORE RADIO INTERVIEWS **

From the Gallery

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