8. Taking Action Against Pinkwashing: An Interview with Breast Cancer Action’s Karuna Jaggar

Breast Cancer Action (BCAction) in the San Francisco Bay area was one of the first breast cancer organizations to raise concerns formally about the cancer industry and profiteering in the name of breast cancer. In 2002 Breast Cancer Action started the Think Before You Pink® (TB4UP) campaign, which calls for transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. As part of the Think Before You Pink campaign, BCAction coined the term “pinkwasher.”

A pinkwasher is a company or . . . → Read More: 8. Taking Action Against Pinkwashing: An Interview with Breast Cancer Action’s Karuna Jaggar

Another Voice from the Breast Cancer Movement

Caitlin Carmody, membership coordinator of Breast Cancer Action, wrote a thoughtful and insightful post on BCA’s Think Before You Pink blog. She notes that many awareness campaigns focus on individual choices, lifestyles, and behaviors (which can be personally empowering), but they tend to forget about “the context in which breast cancer risk and diagnosis occurs.”

The context might include language barriers, access to healthy food or adequate health insurance, safe working and living environments, and the kinds of protections that guarantee the safety of . . . → Read More: Another Voice from the Breast Cancer Movement

Before You Buy Pink

Breast Cancer Action (BCA) in the San Francisco Bay area was one of the first organizations to formally raise concerns about the cancer industry and profiteering in the name of breast cancer. In 2002, BCA started the Think Before You Pink campaign, which called for transparency and accountability on the part of companies that take part in breast cancer fundraising. An advertisement in The New York Times with the headline “Who’s really cleaning up here?” identified several companies whose pink ribbon promotions did more . . . → Read More: Before You Buy Pink

Feeling Good About Cause Marketing?

The billions raised from industry and the philanthropic community toward the war on breast cancer is supposed to make people feel good about pink ribbon consumption and cause marketing. It’s supposed to win-win for the companies and the charities. After all, a corporation sells products, increases public visibility and consumer loyalty, and gains economic advantage. In return a non-profit organization receives a portion of proceeds from the sale of some product or service, increases awareness of its mission, usually gets free advertising, and improves its budget. . . . → Read More: Feeling Good About Cause Marketing?

“Pink Ribbon Blues,” Book

Paperback includes new Introduction on fundraising controversies and color insert with images of, and reactions to, the pinking of breast cancer (2012).


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Recent Sulik Interviews

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Preventative Mastectomies: Disease and Deception Listen to BlogTalkRadio »

Angelina Jolie and the 'Breast Cancer Gene' Listen to KCRW »

Our Feel-Good War on Breast Cancer. The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

"Breast cancer cancer causes so easily derailed" Philly Inquirer

"Komen Charity Under Microscope for Funding, Science" Reuters

"The Fight Against Cancer - And Abortion? Salon.com

"Susan G. Komen For the Cure defunds Planned Parenthood." In Deep with Angie Coiro

"Amid Breast Cancer Month, Is there Pink Fatigue?" NPR's All Things Considered

"How is Breast Cancer Culture Undermining Women's Health?" America’s Radio News Network

"Pink Ribbon Culture and Breast Cancer" The Kojo Nnamdi Show

"The Big Business of Breast Cancer" 
Marie Claire

"Does Breast Cancer Awareness Month Crowd Out Other Diseases?" Slate

"Pink Inc. Has Many Starting to See Red" The Sacramento Bee

"Get Your Pink Off" Ottawa Citizen

"Komen Pink Ribbons Raise Green and Questions" USA Today

** MORE MEDIA LINKS **
** MORE RADIO INTERVIEWS **