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 Christie Aschwanden is an award-winning freelance writer and editor. She is a contributing editor for Runner’s World and was a contributing editor for Health from 2000 to 2010. She has been a contributing writer for Skiing and her articles and essays have appeared in more than 50 other publications including The New York Times, The Los Angeles Times, The Washington Post, O—the Oprah Magazine, Men’s . . . → Read More: The false narratives of pink ribbon month, redux  This article was edited since its original publication. It is now widely known that the benefits of wholesale mammography screening were overpromised. Rates of overdiagnosis (i.e., when a diagnosed tumor lacks the potential to progress to a clinical stage, or is so slow-growing that the person would die from other causes) are higher than previously . . . → Read More: The trouble with Komen: Misusing statistics/Generating false hope One might assume that anything involving breast cancer awareness would be based on the best available evidence. Unfortunately, this assumption would be wrong. I’ve evaluated hundreds of campaigns, advertisements, websites, educational brochures, and other sundry materials related to breast cancer awareness only to find information that is inaccurate, incomplete, irrelevant, or out of context. We . . . → Read More: 3. Factoids and Impressions Andrea Mitchell MSNBC On September 7th, NBC’s Andrea Mitchell told viewers that on a “personal note” she was “now among the one in eight women in this country…who have had breast cancer.” In her one-minute reveal about how her summer vacation ended with a diagnosis instead of a hiking trip, Ms. Mitchell assured . . . → Read More: A Call for Responsible Reporting Image from www.breastcancersite.com You wouldn’t know it from the pink billboards but questions about the benefits and risks of screening mammography have been ongoing in the medical scientific community for decades. No screening test has been studied more extensively, and study after study confirms that the vast majority of women (70 to 90%) do . . . → Read More: Mammogram Mania The commercialization of breast cancer has been a growing trend. Beginning with the emergence of the pink ribbon in 1992, there has been an increasing notion that breast cancer “awareness” results from pink osmosis. Many, including myself, have asked: What exactly are people made aware of? When analyzing the imagery associated with pink ribbon products . . . → Read More: “It’s Time To Get Real” During National Breast Cancer Awareness Month (NBCAM), and throughout the year, pink ribbons and products abound in supermarkets, shopping malls, magazines, newspapers, television shows, billboards, and work places with inspirational stories from pink ribbon culture to accompany them. The media-friendly interplay of pink femininity and cancer culture provides a light, entertaining, and at times . . . → Read More: Pink Kitsch, Brought To You By NBCAM Every year, over 700 thousand women in the United States are diagnosed with some type of cancer. Breast cancer is the most frequently diagnosed cancer in women and is the second leading cause of cancer death (after lung cancer). In 2009, the American Cancer Society estimated over 192 thousand new cases of breast cancer . . . → Read More: “1 in 8” – Fear Mongering and the Probability of Developing Breast Cancer |
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