Komen, Still Spreading Screening Hype

I was taken aback a moment ago when I came across a Facebook update from yesterday posted by a Komen Affiliate. It was advertising free mammograms. There is nothing wrong with offering free mammograms per se, but the announcement included a heavily scrutinized advertisement that claims getting screened is the key to surviving breast cancer. It isn’t. If concern about . . . → Read More: Komen, Still Spreading Screening Hype

The false narratives of pink ribbon month, redux

Christie Aschwanden is an award-winning freelance writer and editor. She is a contributing editor for Runner’s World and was a contributing editor for Health from 2000 to 2010. She has been a contributing writer for Skiing and her articles and essays have appeared in more than 50 other publications including The New York Times, The Los Angeles Times, The Washington . . . → Read More: The false narratives of pink ribbon month, redux

The trouble with Komen: Misusing statistics/Generating false hope

This article was edited since its original publication.

It is now widely known that the benefits of wholesale mammography screening were overpromised. Rates of overdiagnosis (i.e., when a diagnosed tumor lacks the potential to progress to a clinical stage, or is so slow-growing that the person would die from other causes) are higher than previously realized. We still do not . . . → Read More: The trouble with Komen: Misusing statistics/Generating false hope

The real scandal: science denialism at Susan G. Komen for the Cure®

Journalist Christie Aschwanden has written one of the finest essays I’ve read about the “false narrative” (i.e., the fairytale notion that breast cancer is a uniformly progressive disease that starts small and only grows and spreads if you don’t stop it in time), and its use in selling wholesale screening, along with accompanying lifestyle and product placements, to the masses. . . . → Read More: The real scandal: science denialism at Susan G. Komen for the Cure®

3. Factoids and Impressions

One might assume that anything involving breast cancer awareness would be based on the best available evidence. Unfortunately, this assumption would be wrong. I’ve evaluated hundreds of campaigns, advertisements, websites, educational brochures, and other sundry materials related to breast cancer awareness only to find information that is inaccurate, incomplete, irrelevant, or out of context. We could spend the whole year . . . → Read More: 3. Factoids and Impressions

A Call for Responsible Reporting: NBC’s Andrea Mitchell Misstates the Value of Mammography Screening in the Wake of her Breast Cancer Diagnosis

Andrea Mitchell MSNBC

On September 7th, NBC’s Andrea Mitchell told viewers that on a “personal note” she was “now among the one in eight women in this country…who have had breast cancer.”

In her one-minute reveal about how her summer vacation ended with a diagnosis instead of a hiking trip, Ms. Mitchell assured viewers that her breast cancer . . . → Read More: A Call for Responsible Reporting

Mammogram Mania

Image from www.breastcancersite.com

You wouldn’t know it from the pink billboards but questions about the benefits and risks of screening mammography have been ongoing in the medical scientific community for decades. No screening test has been studied more extensively, and study after study confirms that the vast majority of women (70 to 90%) do not have their lives . . . → Read More: Mammogram Mania

“It’s Time To Get Real”

The commercialization of breast cancer has been a growing trend. Beginning with the emergence of the pink ribbon in 1992, there has been an increasing notion that breast cancer “awareness” results from pink osmosis. Many, including myself, have asked: What exactly are people made aware of? When analyzing the imagery associated with pink ribbon products and awareness activities, the messages . . . → Read More: “It’s Time To Get Real”

Pink Kitsch, Brought To You By NBCAM

During National Breast Cancer Awareness Month (NBCAM, which is co-sponsored by the American Cancer Society and pharmaceutical company, AstraZeneca), pink ribbons and products abound. Supermarkets, shopping malls, television shows, billboards, and workplaces brim with products and inspirational stories from pink ribbon culture. The media-friendly interplay of femininity and cancer culture provides a light, entertaining depiction of breast cancer that obscures . . . → Read More: Pink Kitsch, Brought To You By NBCAM

“1 in 8” – Fear Mongering and the Probability of Developing Breast Cancer

Every year, over 700 thousand women in the United States are diagnosed with some type of cancer. Breast cancer is the most frequently diagnosed cancer in women and is the second leading cause of cancer death (after lung cancer). In 2009, the American Cancer Society estimated over 192 thousand new cases of breast cancer among women and over 40 thousand . . . → Read More: “1 in 8” – Fear Mongering and the Probability of Developing Breast Cancer

"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr

“Pink Ribbon Blues”

Paperback includes a new Introduction on fundraising controversies and a color insert with images of, and reactions to, the pinking of breast cancer (2012).


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* GAYLE IN THE MEDIA *

"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause iafrica.com

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion? Salon.com

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today

** MORE MEDIA LINKS **
** MORE RADIO INTERVIEWS **