Peggy Orenstein is the author, most recently, of Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture. Her previous books include The New York Times best-selling memoir,Waiting for Daisy; Flux: Women on Sex, Work, Kids, Love and Life in a Half-Changed World;and the best-selling SchoolGirls: Young Women, Self-Esteem and the Confidence Gap. A contributing writer for The New York Times Magazine, Peggy has also written for such publications as The Los Angeles Times, USA Today, Vogue, Elle, Discover, More, Mother Jones, Salon, O: The Oprah . . . → Read More: Memo to the “Hippest Town in NJ:” Please Stop Painting Yourself Pink
Breast Cancer Action (BCAction) in the San Francisco Bay area was one of the first breast cancer organizations to raise concerns formally about the cancer industry and profiteering in the name of breast cancer. In 2002 Breast Cancer Action started the Think Before You Pink® (TB4UP) campaign, which calls for transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. As part of the Think Before You Pink campaign, BCAction coined the term “pinkwasher.”
A pinkwasher is a company or . . . → Read More: 8. Taking Action Against Pinkwashing: An Interview with Breast Cancer Action’s Karuna Jaggar
KomenWatch (www.komenwatch.org) is a public service website aimed at “sharing information and generating critical discussion about the largest breast cancer fundraiser in the world, Susan G. Komen for the Cure®.” The KomenWatch website includes a large, searchable database of news sources and other articles – dating back to the 1990s – that highlight public concerns about the Komen organization and/or its role in contributing to the splintering of the breast cancer movement and to the overt commercialization of the cause itself. It also publishes occasional editorial analyses . . . → Read More: “The Scent of Exploitation”
…the root causes of breast cancer remain unchanged?
…the information disseminated is inaccurate, incomplete, or decontextualized?
…the messages trivialize, misrepresent, or marginalize the disease or the diagnosed?
…the campaign uses sexualized language and imagery to sell itself?
..the campaign intentionally or inadvertently supports products or services that contribute to the total cancer burden (i.e., pinkwashing)?
…the campaign shifts attention and funding toward programs that will not have an impact on the eradication of the disease, and detracts attention and funding from innovative measures and research that will?
…the . . . → Read More: What Good Is Awareness If…
Breast Cancer Awareness Month… My True Love Gave To Me…Some Lotions That Were Paraben Free.
Parabens are chemicals that are added to cosmetic products to act as preservatives. If you check the ingredients of many commonly used cosmetics, moisturizers, sun screens, baby lotions, hair care products, hair dyes, and shaving creams you’ll often find parabens: ethylparaben, methylparaben, propylparaben, isopropylparaben, butylparaben, isobutylparaben, or benzylparaben. They are everywhere, and often often you’ll find more than one type of paraben in a single product.
With the exception . . . → Read More: On the First Day of…
Look around. You can already see it gaining momentum. The rise of PINK OCTOBER, that gargantuan commercialized, media-friendly, feel good activity of the year. It’s almost like Christmas! Only instead of red and green, we see a plethora of pink draping across the social landscape, as lovely and innocent as new fallen snow. In the midst of peace and good will toward women, we see individuals, organizations, and corporations putting on their best advertising and public relations campaigns to scramble for a bigger piece . . . → Read More: Look Out for Pinktober
The billions raised from industry and the philanthropic community toward the war on breast cancer is supposed to make people feel good about pink ribbon consumption and cause marketing. It’s supposed to win-win for the companies and the charities. After all, a corporation sells products, increases public visibility and consumer loyalty, and gains economic advantage. In return a non-profit organization receives a portion of proceeds from the sale of some product or service, increases awareness of its mission, usually gets free advertising, and improves its budget. . . . → Read More: Feeling Good About Cause Marketing?