Memo to the “Hippest Town in NJ:” Please Stop Painting Yourself Pink

Peggy Orenstein is the author, most recently, of Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture. Her previous books include The New York Times best-selling memoir,Waiting for Daisy; Flux: Women on Sex, Work, Kids, Love and Life in a Half-Changed World;and the best-selling SchoolGirls: Young Women, Self-Esteem and the Confidence Gap. A contributing writer . . . → Read More: Memo to the “Hippest Town in NJ:” Please Stop Painting Yourself Pink

8. Taking Action Against Pinkwashing: An Interview with Breast Cancer Action’s Karuna Jaggar

Breast Cancer Action (BCAction) in the San Francisco Bay area was one of the first breast cancer organizations to raise concerns formally about the cancer industry and profiteering in the name of breast cancer. In 2002 Breast Cancer Action started the Think Before You Pink® (TB4UP) campaign, which calls for transparency and accountability by companies that take part in breast . . . → Read More: 8. Taking Action Against Pinkwashing: An Interview with Breast Cancer Action’s Karuna Jaggar

4. Factoids, Impressions, and Impressions

The “Special Breast Cancer Awareness Issue” floods the populace in October. It might be in a small town in upstate New York, a metropolitan city in Florida, or a magazine dedicated to the Jersey Shore. It doesn’t really matter. The template is the same. Shape the culture, fuel the industry, and do it in the name of “awareness.” Rachel C. . . . → Read More: 4. Factoids, Impressions, and Impressions

“The Scent of Exploitation”

KomenWatch (www.komenwatch.org) is a public service website aimed at “sharing information and generating critical discussion about the largest breast cancer fundraiser in the world, Susan G. Komen for the Cure®.” The KomenWatch website includes a large, searchable database of news sources and other articles – dating back to the 1990s – that highlight public concerns about the Komen organization and/or . . . → Read More: “The Scent of Exploitation”

What Good Is Awareness If…

…the root causes of breast cancer remain unchanged?

…the information disseminated is inaccurate, incomplete, or decontextualized?

…the messages trivialize, misrepresent, or marginalize the disease or the diagnosed?

…the campaign uses sexualized language and imagery to sell itself?

..the campaign intentionally or inadvertently supports products or services that contribute to the total cancer burden (i.e., pinkwashing)?

…the campaign shifts attention and . . . → Read More: What Good Is Awareness If…

Pinktober, and a new era

Now that we’ve made it through another Pinktober, it’s time to take stock of what we’ve accomplished.

Most importantly, there is a new form of awareness in the public discourse. It has been bubbling up for a number of years, but this year people came forward in greater numbers to voice their concerns about the marketing of breast cancer, the . . . → Read More: Pinktober, and a new era

On the First Day of…

Breast Cancer Awareness Month… My True Love Gave To Me…Some Lotions That Were Paraben Free.

Parabens are chemicals that are added to cosmetic products to act as preservatives. If you check the ingredients of many commonly used cosmetics, moisturizers, sun screens, baby lotions, hair care products, hair dyes, and shaving creams you’ll often find parabens: ethylparaben, methylparaben, propylparaben, isopropylparaben, butylparaben, . . . → Read More: On the First Day of…

Look Out for Pinktober

Look around. You can already see it gaining momentum. The rise of PINK OCTOBER, that gargantuan commercialized, media-friendly, feel good activity of the year. It’s almost like Christmas! Only instead of red and green, we see a plethora of pink draping across the social landscape, as lovely and innocent as new fallen snow. In the midst of peace and good . . . → Read More: Look Out for Pinktober

Feeling Good About Cause Marketing?

The billions raised from industry and the philanthropic community toward the war on breast cancer is supposed to make people feel good about pink ribbon consumption and cause marketing. It’s supposed to win-win for the companies and the charities. After all, a corporation sells products, increases public visibility and consumer loyalty, and gains economic advantage. In return a non-profit organization . . . → Read More: Feeling Good About Cause Marketing?

"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr

“Pink Ribbon Blues”

Paperback includes a new Introduction on fundraising controversies and a color insert with images of, and reactions to, the pinking of breast cancer (2012).


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* GAYLE IN THE MEDIA *

"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause iafrica.com

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion? Salon.com

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today

** MORE MEDIA LINKS **
** MORE RADIO INTERVIEWS **