I was taken aback a moment ago when I came across a Facebook update from yesterday posted by a Komen Affiliate. It was advertising free mammograms. There is nothing wrong with offering free mammograms per se, but the announcement included a heavily scrutinized advertisement that claims getting screened is the key to surviving breast cancer. It isn’t. If concern about Komen’s misrepresentation of scientific information sounds familiar, it’s because we’ve already been over this.
Professors Steven Woloshin, MD, and Lisa M. Schwartz, MD, . . . → Read More: Komen, Still Spreading Screening Hype
Christie Aschwanden is an award-winning freelance writer and editor. She is a contributing editor for Runner’s World and was a contributing editor for Health from 2000 to 2010. She has been a contributing writer for Skiing and her articles and essays have appeared in more than 50 other publications including The New York Times, The Los Angeles Times, The Washington Post, O—the Oprah Magazine, Men’s Journal, Slate, NPR, Mother Jones, National Wildlife, Backpacker, Reader’s Digest, Self, WebMD, Science, Cell and New Scientist. Christie has also written and edited books and reports for the World Health Organization, the National Institutes of . . . → Read More: The false narratives of pink ribbon month, redux
Andrea Mitchell MSNBC
On September 7th, NBC’s Andrea Mitchell told viewers that on a “personal note” she was “now among the one in eight women in this country…who have had breast cancer.”
In her one-minute reveal about how her summer vacation ended with a diagnosis instead of a hiking trip, Ms. Mitchell assured viewers that her breast cancer was found “during her annual screening…at its earliest stage,” and that it “had not spread.” As evidence of her successful treatment, she said, “I’m already back . . . → Read More: A Call for Responsible Reporting
Look around. You can already see it gaining momentum. The rise of PINK OCTOBER, that gargantuan commercialized, media-friendly, feel good activity of the year. It’s almost like Christmas! Only instead of red and green, we see a plethora of pink draping across the social landscape, as lovely and innocent as new fallen snow. In the midst of peace and good will toward women, we see individuals, organizations, and corporations putting on their best advertising and public relations campaigns to scramble for a bigger piece . . . → Read More: Look Out for Pinktober
The billions raised from industry and the philanthropic community toward the war on breast cancer is supposed to make people feel good about pink ribbon consumption and cause marketing. It’s supposed to win-win for the companies and the charities. After all, a corporation sells products, increases public visibility and consumer loyalty, and gains economic advantage. In return a non-profit organization receives a portion of proceeds from the sale of some product or service, increases awareness of its mission, usually gets free advertising, and improves its budget. . . . → Read More: Feeling Good About Cause Marketing?