Komen, Still Spreading Screening Hype

I was taken aback a moment ago when I came across a Facebook update from yesterday posted by a Komen Affiliate. It was advertising free mammograms. There is nothing wrong with offering free mammograms per se, but the announcement included a heavily scrutinized advertisement that claims getting screened is the key to surviving breast cancer. It isn’t. If concern about . . . → Read More: Komen, Still Spreading Screening Hype

The false narratives of pink ribbon month, redux

Christie Aschwanden is an award-winning freelance writer and editor. She is a contributing editor for Runner’s World and was a contributing editor for Health from 2000 to 2010. She has been a contributing writer for Skiing and her articles and essays have appeared in more than 50 other publications including The New York Times, The Los Angeles Times, The Washington . . . → Read More: The false narratives of pink ribbon month, redux

The real scandal: science denialism at Susan G. Komen for the Cure®

Journalist Christie Aschwanden has written one of the finest essays I’ve read about the “false narrative” (i.e., the fairytale notion that breast cancer is a uniformly progressive disease that starts small and only grows and spreads if you don’t stop it in time), and its use in selling wholesale screening, along with accompanying lifestyle and product placements, to the masses. . . . → Read More: The real scandal: science denialism at Susan G. Komen for the Cure®

A Call for Responsible Reporting: NBC’s Andrea Mitchell Misstates the Value of Mammography Screening in the Wake of her Breast Cancer Diagnosis

Andrea Mitchell MSNBC

On September 7th, NBC’s Andrea Mitchell told viewers that on a “personal note” she was “now among the one in eight women in this country…who have had breast cancer.”

In her one-minute reveal about how her summer vacation ended with a diagnosis instead of a hiking trip, Ms. Mitchell assured viewers that her breast cancer . . . → Read More: A Call for Responsible Reporting

Look Out for Pinktober

Look around. You can already see it gaining momentum. The rise of PINK OCTOBER, that gargantuan commercialized, media-friendly, feel good activity of the year. It’s almost like Christmas! Only instead of red and green, we see a plethora of pink draping across the social landscape, as lovely and innocent as new fallen snow. In the midst of peace and good . . . → Read More: Look Out for Pinktober

Feeling Good About Cause Marketing?

The billions raised from industry and the philanthropic community toward the war on breast cancer is supposed to make people feel good about pink ribbon consumption and cause marketing. It’s supposed to win-win for the companies and the charities. After all, a corporation sells products, increases public visibility and consumer loyalty, and gains economic advantage. In return a non-profit organization . . . → Read More: Feeling Good About Cause Marketing?

"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr

“Pink Ribbon Blues”

Paperback includes a new Introduction on fundraising controversies and a color insert with images of, and reactions to, the pinking of breast cancer (2012).


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* GAYLE IN THE MEDIA *

"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause iafrica.com

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion? Salon.com

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today

** MORE MEDIA LINKS **
** MORE RADIO INTERVIEWS **