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It’s nearly impossible to take a vacation from pink ribbon culture. Even an escape to the sandy shores of south Jersey doesn’t guarantee entrée to a ribbon-free zone. To a great extent that’s because breast cancer activists did such a good job raising awareness about the importance of the breast cancer epidemic. Unfortunately, . . . → Read More: Changing the Conversation about Breast Cancer, One Conversation at a Time Lani Horn, a.k.a. Chemobabe Pink Ribbon Blues is honored to share a recent post from blogger, Lani Horn, who writes under the name Chemobabe. She is a social scientist in her “regular life” and created ChemoBabe as a persona who has “enough spunk and edge to get smacked down” by treatment and “stand back . . . → Read More: Attention! [by Chemobabe] Erika Jahn is a Projects Coordinator for Breast Cancer Action Montreal and a writer for Kickaction, “an online community space for girls and young women who think for themselves, take a stand and act creatively to bring positive change to their communities and across the globe.” On March 17th, 2011 Jahn posted an essay on kickaction.ca as . . . → Read More: ACTIVISM-[SL]ACTIVISM: An Essay by Erika Jahn Re-post of Is the Pink Ribbon a Bad Idea? Maybe In a new book, sociologist Gayle Sulik examines how all those pink ribbon marketing campaigns associated with breast cancer may be doing more harm than good. RODALE NEWS, EMMAUS, PA—As National Breast Cancer Awareness Month comes to a close, it’s likely you’ve seen more . . . → Read More: Interview with Emily Main of Rodale.com Gergana Koleva wrote a thought provoking article for AOL’s Wallet Pop, about how consumers might distinguish between “legitimate support for the cause from shameless product marketing.” When the symbol is used for both purposes, consumers are left in the dark about what to support and what to avoid. Check out Koleva’s article. I had . . . → Read More: “Cure for Cancer Stalls…Companies in the Black” The Ad for the pink and white awareness umbrella reads: “A beautifully constructed umbrella is appreciated rain or shine! Recipients will know you care when you pick gifts that show you’re there! Umbrella comes in clear vinyl sleeve. Awareness Pink Ribbon Design.” Awareness. We see and hear that word a lot, especially . . . → Read More: Awareness Umbrella “Support the fight against breast cancer, simply by taking a nap!” If only we’d known it was that simple. Actually, it’s not that simple. Deep down we know that too. But cause marketing campaigns excel at helping us to forget reality. They use the cause of breast cancer to capitalize on emotions and . . . → Read More: Cat Nap for the Cause Writing to you from the Texas Book Festival in Austin. The post on the Birth of the Perpetual Fundraising Industry prompted Anna, diagnosed with breast cancer at age 33, to ask a vital question. She writes: “The vested interests in my continuing decline in health are staggering and frightening. But . . . → Read More: Economic Interests Paula’s thinking pink, are you? Regardless, you may be supporting pink cause marketing by default. Pink products are so ubiquitous – especially during breast cancer awareness month – that you might have to go out of your way to avoid pink ribbons when you purchase your favorite products. One woman, Maria, told me that . . . → Read More: Runaway Ribbons and De Facto Cause Support |
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