It’s nearly impossible to take a vacation from pink ribbon culture. Even an escape to the sandy shores of south Jersey doesn’t guarantee entrée to a ribbon-free zone. To a great extent that’s because breast cancer activists did such a good job raising awareness about the importance of the breast cancer epidemic. Unfortunately, after that little pink ribbon transmuted from an awareness symbol to a brand logo, things changed. Now, it’s a convenient icon used to sell anything from toilet paper to fried . . . → Read More: Changing the Conversation about Breast Cancer, One Conversation at a Time
Lani Horn, a.k.a. Chemobabe
Pink Ribbon Blues is honored to share a recent post from blogger, Lani Horn, who writes under the name Chemobabe. She is a social scientist in her “regular life” and created ChemoBabe as a persona who has “enough spunk and edge to get smacked down” by treatment and “stand back up ready to fight some more” and who could “talk back bluntly to the euphemistic ways people skirt that horror in everyday conversations.” Horn has shared her experiences with cancer and . . . → Read More: Attention! [by Chemobabe]
Erika Jahn is a Projects Coordinator for Breast Cancer Action Montreal and a writer for Kickaction, “an online community space for girls and young women who think for themselves, take a stand and act creatively to bring positive change to their communities and across the globe.” On March 17th, 2011 Jahn posted an essay on kickaction.ca as part of the Girls Action Foundation’s annual blogging carnival. With permission, the Pink Ribbon Blues Blog republishes “PINK!, (RED), AND GREEN: IMPRESSIONS ON [SL]ACKTIVISM, FEMIN[IN]ISM, AND WHERE THAT LEAVES US ON ENVIRONMENTALISM.” . . . → Read More: ACTIVISM-[SL]ACTIVISM: An Essay by Erika Jahn
Re-post of Is the Pink Ribbon a Bad Idea? Maybe
In a new book, sociologist Gayle Sulik examines how all those pink ribbon marketing campaigns associated with breast cancer may be doing more harm than good.
RODALE NEWS, EMMAUS, PA—As National Breast Cancer Awareness Month comes to a close, it’s likely you’ve seen more than a few pink ribbons, pink yogurt lids, pink football paraphernalia, and pink household appliances. Such “cause marketing” has ballooned over the past few decades, in an attempt to raise . . . → Read More: Interview with Emily Main of Rodale.com
Gergana Koleva wrote a thought provoking article for AOL’s Wallet Pop, about how consumers might distinguish between “legitimate support for the cause from shameless product marketing.” When the symbol is used for both purposes, consumers are left in the dark about what to support and what to avoid.
Check out Koleva’s article. I had a chance to talk with her a few weeks ago about my research on the topic.
The Ad for the pink and white awareness umbrella reads:
“A beautifully constructed umbrella is appreciated rain or shine! Recipients will know you care when you pick gifts that show you’re there! Umbrella comes in clear vinyl sleeve. Awareness Pink Ribbon Design.”
Awareness. We see and hear that word a lot, especially when it comes to the cause of breast cancer. The pink ribbon signifies awareness. People want to raise awareness. Products and services claim to spread awareness. But what exactly does . . . → Read More: Awareness Umbrella
“Support the fight against breast cancer, simply by taking a nap!” If only we’d known it was that simple.
Actually, it’s not that simple. Deep down we know that too. But cause marketing campaigns excel at helping us to forget reality. They use the cause of breast cancer to capitalize on emotions and good intentions.
The moment we think about it, it’s obvious. I love my cats. In fact, my big gray cat sleeps in the in-box on my desk as I work. . . . → Read More: Cat Nap for the Cause
Writing to you from the Texas Book Festival in Austin.
The post on the Birth of the Perpetual Fundraising Industry prompted Anna, diagnosed with breast cancer at age 33, to ask a vital question. She writes:
“The vested interests in my continuing decline in health are staggering and frightening.
But if we’re talking about this from a economic perspective, here is my question. If all the people afflicted with breast (and other) cancers were magically cured, with no further treatment . . . → Read More: Economic Interests
Paula’s thinking pink, are you? Regardless, you may be supporting pink cause marketing by default. Pink products are so ubiquitous – especially during breast cancer awareness month – that you might have to go out of your way to avoid pink ribbons when you purchase your favorite products.
One woman, Maria, told me that she does not believe in cause marketing. Instead, she chooses to support the cause in more direct ways, (i.e., being a member of a grass roots advocacy organization and reading . . . → Read More: Runaway Ribbons and De Facto Cause Support