The ancient Mayan pyramids of Chichen Itza, in Mexico's southern state of Yucatan, are lit in pink light as part of Breast Cancer Awareness Month. October 19, 2010. (REUTERS/Jacinto Kanek) www.boston.com
Annika Munkel is a third-year marketing student at London South Bank University. After seeing the inundation of pink products during National Breast Cancer Awareness Month here in the United States, she decided to do her dissertation research on pink cause-marketing in the U.K.
What are women’s views of these campaigns? How much do . . . → Read More: Cause-Marketing Awareness Survey in the U.K.
This essay was republished with the same title by the Oxford University Press Blog on December 20, 2010, and by KevinMD.com in June, 2011 with the new title “How Susan G. Komen for the Cure affects other cancer non-profits.”
In response to increased publicity surrounding Susan G. Komen for the Cure’s questionable trademark and marketing activities, the organization published an official statement on its website, titled: “Susan G. Komen for the Cure® Sees Trademark Protection as Responsible Stewardship of Donor Funds.”
According to the statement, Susan G. Komen . . . → Read More: Susan G. Komen for the Cure® Sells Out the Pink to Get the Green
Tune in on Monday, November 15 at 8:00 PM Eastern Standard Time for an interesting episode of The Stupid Cancer Show – focusing on cause marketing.
“The Stupid Cancer Show is an award-winning international talk radio webcast giving voice to this lost generation of 5 million strong by tackling hard hitting issues from politics, health care and the environment to social media, entertainment and education. Hosted by young adult survivors Lisa Bernhard – acclaimed journalist, former Entertainment Correspondent for FOX News and former Deputy . . . → Read More: Gayle Sulik on “The Stupid Cancer Show”
Re-post of Is the Pink Ribbon a Bad Idea? Maybe
In a new book, sociologist Gayle Sulik examines how all those pink ribbon marketing campaigns associated with breast cancer may be doing more harm than good.
RODALE NEWS, EMMAUS, PA—As National Breast Cancer Awareness Month comes to a close, it’s likely you’ve seen more than a few pink ribbons, pink yogurt lids, pink football paraphernalia, and pink household appliances. Such “cause marketing” has ballooned over the past few decades, in an attempt to raise . . . → Read More: Interview with Emily Main of Rodale.com
Gergana Koleva wrote a thought provoking article for AOL’s Wallet Pop, about how consumers might distinguish between “legitimate support for the cause from shameless product marketing.” When the symbol is used for both purposes, consumers are left in the dark about what to support and what to avoid.
Check out Koleva’s article. I had a chance to talk with her a few weeks ago about my research on the topic.
Oprah Radio host Dr. Laura Berman talks with Gayle Sulik, author of Pink Ribbon Blues, about breast cancer awareness, where your donations for research are going and the downfalls of what Gayle calls “breast cancer culture.”
Here’s an audio clip of the first part of this live interview.
I really enjoyed this interview at JAZZ with Dr. Laura Berman. Dr. Berman and her listeners had thought provoking questions and comments that spoke to their own concerns about the cancer industry, cause marketing, pink . . . → Read More: Gayle Sulik On Oprah Radio’s “The Dr. Laura Berman Show”
The Ad for the pink and white awareness umbrella reads:
“A beautifully constructed umbrella is appreciated rain or shine! Recipients will know you care when you pick gifts that show you’re there! Umbrella comes in clear vinyl sleeve. Awareness Pink Ribbon Design.”
Awareness. We see and hear that word a lot, especially when it comes to the cause of breast cancer. The pink ribbon signifies awareness. People want to raise awareness. Products and services claim to spread awareness. But what exactly does . . . → Read More: Awareness Umbrella
“Support the fight against breast cancer, simply by taking a nap!” If only we’d known it was that simple.
Actually, it’s not that simple. Deep down we know that too. But cause marketing campaigns excel at helping us to forget reality. They use the cause of breast cancer to capitalize on emotions and good intentions.
The moment we think about it, it’s obvious. I love my cats. In fact, my big gray cat sleeps in the in-box on my desk as I work. . . . → Read More: Cat Nap for the Cause
“Cancer charities which work with less glamorous cancers, bowel, lung, pancreatic for example, let alone charities working with distinctly unfashionable diseases…mental health charities and Alzheimers… envy the ease with which consumers spend on pink products, though some cancer charities may welcome the ‘trickle down’ effect.” –comment to The New York Times article Pink Ribbon Fatigue
What is it about breast cancer that is so glamorous? It’s pink. As I write in What’s in a Color? “the cause of breast cancer has been . . . → Read More: Unfashionable Diseases and Less Glamorous Cancers
Talking about gender, says Sociologist Judith Lorber, is for most people the equivalent of fish talking about water. It is so common, routine, pervasive, and normal– that “questioning its taken-for-granted assumptions…is like wondering whether the sun will come up.” It seems natural and predictable. The same is true for pink. Pink ribbons are so commonplace that we’ve just gotten used to them.
Pink is supposed to signify awareness. But how much awareness can there be when people casually swim through the pink without noticing its texture, intent, presuppositions, . . . → Read More: Swimming In A Sea of Pink