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I’m pleased to have written a guest editorial for KomenWatch about the recent scandal involving the Komen organization. KomenWatch (www.komenwatch.org) is a public service website aimed at “sharing information and generating critical discussion about the largest breast cancer fundraiser in the world, Susan G. Komen for the Cure®.” The KomenWatch website includes a large, searchable database of . . . → Read More: “The Emperor Has No Clothes”: Komen for the Cure Exposed Kate-Madonna Hindes is an industry leader and national author and speaker on emotional integrity and authenticity in today’s online media. Her columns are regularly published in the Minneapolis Star Tribune, Women of HR, GirlmeetsGeek, Brazen Careerist and JobDig. With 15+ years of combined, published, experience for news media, state government and Fortune 500 businesses, she regularly covers . . . → Read More: 10. {ReThink Your Pitch} Q&A With A National Brand Over Breast Cancer… KomenWatch (www.komenwatch.org) is a public service website aimed at “sharing information and generating critical discussion about the largest breast cancer fundraiser in the world, Susan G. Komen for the Cure®.” The KomenWatch website includes a large, searchable database of news sources and other articles – dating back to the 1990s – that highlight public concerns about . . . → Read More: “The Scent of Exploitation” Laura Bassett wrote a scathing essay in Huffington Post about Susan G. Komen for the Cure’s legal dealings to win control over the phrase “for the cure.” According to Bassett, “Komen has identified and filed legal trademark oppositions against more than a hundred…charities, including Kites for a Cure, Par for The Cure, Surfing for . . . → Read More: The Battle “For the Cure” – The Phrase, That Is The purpose of brand recognition is to influence long-term consumption, loyalty, and cultural identity–to influence how consumers think of ourselves and, in turn, what we do and what we support. Brands present niche markets with prepackaged symbols that enable consumers to express our lifestyles, dispositions, and ideals in terms of a cultural system that . . . → Read More: From Disease-Specific Symbol to Brand Logo |
The health insurance shell game bit.ly/15cwlTz |
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Copyright © Gayle Sulik 2013 Pink Ribbon Blues - All Rights Reserved - Images on this site are used for the express purposes of commentary and criticism under the fair use doctrine. |
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