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I’m pleased to have written a guest editorial for KomenWatch about the recent scandal involving the Komen organization. KomenWatch (www.komenwatch.org) is a public service website aimed at “sharing information and generating critical discussion about the largest breast cancer fundraiser in the world, Susan G. Komen for the Cure®.” The KomenWatch website includes a large, searchable database of . . . → Read More: “The Emperor Has No Clothes”: Komen for the Cure Exposed Earlier this month, I purchased a dozen of Egglands Best organic eggs only to find out the next morning that each one had a trademarked running ribbon stamped on it. There was no indication on the packaging that this particular dozen eggs was part of a cause marketing relationship. My husband laughed and said, “They got . . . → Read More: 28. The Intervention Begins With Us! Lori Marx-Rubiner is a social worker, writer and breast cancer coach. On the national level, she is involved in advocacy and serves on peer review for the Department of Defense Breast Cancer Research Project (a Congressionally Directed Medical Research Program). Locally she coaches women through their diagnoses and into treatment, and has led in-treatment . . . → Read More: 25. Being a “Change Agent” with Clinical Trials This weekend breast cancer advocates, activists, researchers, educators, policy-makers, and other concerned citizens will be making their way to Washington DC to learn, connect, and transform at the National Breast Cancer Coalition’s Annual Advocacy Training Conference. This will be the 19th year that NBCC has hosted the conference, always with the goal of bringing together . . . → Read More: Heading to Washington! NBCC’s Advocacy Training Conference Paula’s thinking pink, are you? Regardless, you may be supporting pink cause marketing by default. Pink products are so ubiquitous – especially during breast cancer awareness month – that you might have to go out of your way to avoid pink ribbons when you purchase your favorite products. One woman, Maria, told me that . . . → Read More: Runaway Ribbons and De Facto Cause Support Breast Cancer Awareness Month… My True Love Gave To Me…Some Lotions That Were Paraben Free. Parabens are chemicals that are added to cosmetic products to act as preservatives. If you check the ingredients of many commonly used cosmetics, moisturizers, sun screens, baby lotions, hair care products, hair dyes, and shaving creams you’ll often find . . . → Read More: On the First Day of… |
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