Yes, Mamm?

Mamming Website Screenshot SINGLE

One of the year’s hot Pinktober fads was “mamming.” The mamming website asked people to take pictures of themselves placing their clothed breasts on a flat surface to signify the act of getting a mammogram (minus the breast compression between two solid plates, the x-rays, and the potentially frightening or uncertain results letter from the person’s physician). People were all a twitter about the chest-level photos popping up in their Instagram feeds in the name of early detection. Whether at a bar, in line at a grocery store, . . . → Read More: Yes Mamm?

Amy Robach Story Spreads Heartfelt Misinformation About Breast Cancer


On November 11th, Good Morning America correspondent Amy Robach announced that the on-air mammogram she had in front of millions as part of Good Morning America’sbreast cancer awareness promotion, ended up getting her a breast cancer diagnosis. There are still few details about the actual diagnosis, other than the fact that 40-year-old Robach opted for a double mastectomy (instead of the less invasive lumpectomy and radiation), that she will undergo chemotherapy due to an affected lymph node, that she had precancerous cells in the other breast, and that . . . → Read More: Amy Robach Story Spreads Heartfelt Misinformation About Breast Cancer

Breast Cancer Consortium Quarterly is Out! (2013, Issue 4)

BCC initials square logo 2-5-13

The breast cancer awareness season was busy for Breast Cancer Consortium partners and contributors as we work diligently to change the breast cancer paradigm.

Cathie Malhouitre’s Au Sein De Sa Difference offered two events in France, a screening of “Pink Ribbons, Inc.” and a colloquium on living with cancer. Grazia de Michele organized a screening of “Pink Ribbons, Inc.” at the University of Sussex, Brighton (UK). Oncogrrrls and Marimachos cancerosas, organized by Ana Porroche-Escudero, held a public event on ‘Breast Cancer and Dissident Corporealities,’ a first of . . . → Read More: Breast Cancer Consortium Quarterly is Out (2013, Issue 4)

The Mammogram Myth, Alive and Well on Good Morning America

A month after undergoing the mammogram on “Good Morning America,” ABC’s Amy Robach. (Ida Mae Astute/ AP Photo/ ABC)

“Good Morning America’s” Amy Robach (Ida Mae Astute/ AP Photo/ ABC)

Good Morning America correspondent Amy Robach announced on November 11th that the on-air mammogram she had in front of millions as part of Good Morning America’s month-long breast cancer awareness promotion, ended up getting her a breast cancer diagnosis. Although there are no details about the diagnosis (biology, staging, potential spread), Robach says she “got lucky by catching it early” and hopes her story will “inspire every woman who hears it to get a mammogram, to take a self . . . → Read More: The Mammogram Myth, Alive and Well on Good Morning America

On this last day of breast cancer awareness month, know this:


Breast cancer is not one disease, but involves different breast cancer subtypes that result from a combination of genetic, hormonal, and environmental factors. In fact, there is a strong body of evidence suggesting a balance among protective factors, susceptibility, exposures over time, genetic changes resulting from exposures, disease heterogeneity, and differing mechanisms of action brought upon by chemical compounds that, together, set the conditions for cancer to develop or not. What, among these factors, is most likely to be modifiable? Protective factors and exposures. However, the majority of . . . → Read More: On this last day of breast cancer awareness month, know this:

Cause Marketing Is Not Philanthropy


The month of October fills the marketplace with pink-ribboned products and breast-cancer-awareness-themed events and fundraisers. Many people ask, “Where does the money go?” No one seems to know, including me. There are simply too many companies, organizations, and promotions to track, and very few of them are transparent enough to evaluate. In the midst of it all, cause marketing is cast as everything from the saving grace, the necessarily evil, to the pinkwashing pilferer. There is probably some truth in each characterization. Like everything, there is . . . → Read More: Cause Marketing Is Not Philanthropy

“Just Say No” to Pinkwashing!


Over the years “Pinkwasher” has become a common term used to describe the hypocrisy and lack of transparency that surrounds Breast Cancer Awareness Month and fundraising. Coined by the group Breast Cancer Action, it is technically defined as a company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures, and/or sells products linked to the disease. Today, with the ubiquity of cause-marketing and breast cancer promotions, many use the term to . . . → Read More: “Just Say No” to Pinkwashing!

Thinking About Rachel, Always Resisting Pinkwashing


Posted on The Cancer Culture Chronicles Facebook Page on May 13, 2011.

Rachel Cheetham Moro, blogger at The Cancer Culture Chronicles posted the photo above in May 2011, of a collection of ironic pink products she received after winning the coveted MAAM (Mammogramatically Challenged And / Or Also Metsters) Award. The satirical award category, created by Katherine O’Brien, blogger at I Hate Breast Cancer, honors disruptive bloggers who daringly challenge the pink status quo. Rachel, still blogging under her pen name Anna Rachnel, won O’Brien’s J.K. . . . → Read More: Thinking About Rachel, Always Resisting Pinkwashing

Hooked on the "Pink Sizzle"

Kroger ThinkPink1

Kroger Print Advertisement, October 2013

I’ve been getting a slew of emails this month lamenting the onslaught of pink ribbon products and superficial breast cancer awareness campaigns.

A woman currently in treatment for breast cancer sent me photos of the multi-page advertisement she received from her local grocery store chain in an email with the subject line, “Overpinked.” The Think Pink circular she shared — replete with fun ideas for hosting a pink potluck fundraiser, recipes for Pink Lemonade Frosting and Think Pink Cereal . . . → Read More: Hooked on the “Pink Sizzle”

Today is Metastatic Breast Cancer Awareness Day

Komen bandit Tank

Handcrafted tank top from a “Komen Bandit” demanding support for Metastatic Breast Cancer

October 13th is National Metastatic Breast Cancer Awareness Day, an official day of recognition to encourage all people to become more informed and aware of metastatic breast cancer.

Metastatic (Stage IV) breast cancer is cancer that has spread from where it originated to elsewhere in the body, usually the bones, liver, lungs, and brain. It is the initial diagnosis for about 5 percent of breast cancer cases . . . → Read More: Today is Metastatic Breast Cancer Awareness Day

New @ASCO guidelines on the screening, assessment & care of anxiety & depressive symptoms in adults w/cancer… #bcsm

“Pink Ribbon Blues,” Book

Paperback includes new Introduction on fundraising controversies and color insert with images of, and reactions to, the pinking of breast cancer (2012).

Order the Paperback » 

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Recent Sulik Interviews

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Preventative Mastectomies: Disease and Deception Listen to BlogTalkRadio »

Angelina Jolie and the 'Breast Cancer Gene' Listen to KCRW »

Our Feel-Good War on Breast Cancer. The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

"Breast cancer cancer causes so easily derailed" Philly Inquirer

"Komen Charity Under Microscope for Funding, Science" Reuters

"The Fight Against Cancer - And Abortion?

"Susan G. Komen For the Cure defunds Planned Parenthood." In Deep with Angie Coiro

"Amid Breast Cancer Month, Is there Pink Fatigue?" NPR's All Things Considered

"How is Breast Cancer Culture Undermining Women's Health?" America’s Radio News Network

"Pink Ribbon Culture and Breast Cancer" The Kojo Nnamdi Show

"The Big Business of Breast Cancer" 
Marie Claire

"Does Breast Cancer Awareness Month Crowd Out Other Diseases?" Slate

"Pink Inc. Has Many Starting to See Red" The Sacramento Bee

"Get Your Pink Off" Ottawa Citizen

"Komen Pink Ribbons Raise Green and Questions" USA Today