If You Really Want to Help Cancer Research, Don't Give Money to the NFL

Published on Broadly, a channel on VICE, on January 29th, 2016.

Despite the National Football League’s contributions to the American Cancer Society through its official “Crucial Catch” campaign, the league is not really a breast cancer philanthropist. Sure, players wear pink cleats, halftime shows feature pink ribbons and breast cancer survivors, and clubs host events or reach out to . . . → Read More: If You Really Want to Help Cancer Research, Don’t Give Money to the NFL

Backlash Against “Pinkwashing” of Breast Cancer Awareness Campaigns

Meg Carter interviewed me for this October 12, 2015 article in the BMJ on how big business is keen to jump on the breast cancer awareness bandwagon, and whether its messages around screening do more harm than good. Here is an excerpt.

Each October, breast cancer awareness month provides an annual focus for pink ribbon themed campaigns—many . . . → Read More: Backlash Against Pinkwashing of Breast Cancer Awareness Campaigns

Breast Cancer Action Featured on The Daily Show

Explaining Pinkwashing and those Pink Fracking Drill Bits »

The Daily Show Get More: Daily Show Full Episodes,Indecision Political Humor,The Daily Show on Facebook

For More on Fracking in General and the Pink Drill Bits in Particular, See the following articles on . . . → Read More: Breast Cancer Action Featured on The Daily Show

Kohl’s Cash for the Cure Pretties Up Breast Cancer

From February 18th through March 8th, the Kohl’s Cash ® for the Cure campaign offers a $10 Pink Kohl’s Cash coupon for every $50 you spend. The coupon increases with every $50 purchase. Then at your next purchase at Kohl’s that amount is deducted from the total at checkout (so long as you make the purchase by March 8th). Spend . . . → Read More: Kohl’s Cash for the Cure Pretties Up Breast Cancer

On this last day of breast cancer awareness month, know this:

Breast cancer is not one disease, but involves different breast cancer subtypes that result from a combination of genetic, hormonal, and environmental factors. In fact, there is a strong body of evidence suggesting a balance among protective factors, susceptibility, exposures over time, genetic changes resulting from exposures, disease heterogeneity, and differing mechanisms of action brought upon by chemical compounds that, . . . → Read More: On this last day of breast cancer awareness month, know this:

“Just Say No” to Pinkwashing!

Over the years “Pinkwasher” has become a common term used to describe the hypocrisy and lack of transparency that surrounds Breast Cancer Awareness Month and fundraising. Coined by the group Breast Cancer Action, it is technically defined as a company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time . . . → Read More: “Just Say No” to Pinkwashing!

"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr

“Pink Ribbon Blues”

Paperback includes a new Introduction on fundraising controversies and a color insert with images of, and reactions to, the pinking of breast cancer (2012).

Praise » 

Flyer »

Press Release »

Hardback Cover »

Paperback Cover »

Request Review Copies »

Order the Paperback »


"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause iafrica.com

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion? Salon.com

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today