The Cause Marketing Dilemma

I recently did an NPR interview about the rise of commercial marketing strategies in relation to raising awareness of, and funds for, social causes. The focus was on the use of the “Boston Strong” slogan following the bombings at the Boston Marathon on April 15, 2014. The first T-shirts with the Boston Strong motto were designed just hours after the . . . → Read More: The Cause Marketing Dilemma

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard - NPR Interview

The phrase Boston Strong emerged almost immediately after last year’s marathon bombings as an unofficial motto of a city responding to tragedy. But now some are wondering whether the slogan is being overused. It’s almost as if people are using the Boston Strong brand to brand themselves, which raises a whole other concern that Boston Strong is not actually a . . . → Read More: A Year After Bombings, Some Say ‘Boston Strong’ Has Gone Overboard – NPR Interview

Kohl’s Cash for the Cure Pretties Up Breast Cancer

From February 18th through March 8th, the Kohl’s Cash ® for the Cure campaign offers a $10 Pink Kohl’s Cash coupon for every $50 you spend. The coupon increases with every $50 purchase. Then at your next purchase at Kohl’s that amount is deducted from the total at checkout (so long as you make the purchase by March 8th). Spend . . . → Read More: Kohl’s Cash for the Cure Pretties Up Breast Cancer

The PINK White Elephant

According to Wikipedia, “the term “white elephant” refers to an extravagant but burdensome gift which cannot be easily disposed of, supposedly after the King of Siam gifted rare albino elephants to courtiers who had displeased him, that they might be ruined by the animals’ upkeep costs.” The term is also fitting for a recent campaign by Kohl’s department store in . . . → Read More: The PINK White Elephant

Cause Marketing Is Not Philanthropy

The month of October fills the marketplace with pink-ribboned products and breast-cancer-awareness-themed events and fundraisers. Many people ask, “Where does the money go?” No one seems to know, including me. There are simply too many companies, organizations, and promotions to track, and very few of them are transparent enough to evaluate. In the midst of it all, cause . . . → Read More: Cause Marketing Is Not Philanthropy

The “Darling” of Corporate Cause Marketing

In the mid-1980s to early 1990s corporate America was searching for ways to increase its philanthropic efforts and answer the call for corporate social responsibility. Corporate giving (which represents only 5% of all charitable giving) grew from under $1 billion in 1975 to about $14.5 billion in 2009. The bulk of corporate giving goes to educational institutions, “united” charitable funds, . . . → Read More: The “Darling” of Corporate Cause Marketing

Feeling Good About Cause Marketing?

The billions raised from industry and the philanthropic community toward the war on breast cancer is supposed to make people feel good about pink ribbon consumption and cause marketing. It’s supposed to win-win for the companies and the charities. After all, a corporation sells products, increases public visibility and consumer loyalty, and gains economic advantage. In return a non-profit organization . . . → Read More: Feeling Good About Cause Marketing?

"women urged to get screened because it might save their lives. But that’s only 1 possible outcome, and it’s the least likely one" @cragcrest cutt.ly/jei8WJr

“Pink Ribbon Blues”

Paperback includes a new Introduction on fundraising controversies and a color insert with images of, and reactions to, the pinking of breast cancer (2012).


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* GAYLE IN THE MEDIA *

"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause iafrica.com

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion? Salon.com

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today

** MORE MEDIA LINKS **
** MORE RADIO INTERVIEWS **