Pink Ribbon Purge

I’ve been researching and writing about breast cancer for so many years that I’ve accumulated a plethora of pink-ribbon-themed items. I’m finished with the baggage. Taking control of my surroundings has been very freeing!

–Gayle Sulik, on Psychology Today

I’m not a hoarder. But I’ve been known, on occasion, to keep things long after they outlived their usefulness or meaning. Like that colorful, Italian bowl with the chipped edge that would be perfect for a huge pasta salad but never sees the light of day. At least I don’t hate it.

Other keepsakes, I despise. Those finely carved mahogany sculptures I bought 20 years ago are still scattered around my house or in the back of a closet. I have nothing against them really, but tastes change. Those books from graduate school, taking up prime real estate on my shelf, are out of date. Unlike my old, yellowed copy of Natalie Goldberg’s Writing Down the Bones, ever reminding me that I am a writer, these objects no longer contribute to my well-being.

I usually realize when I’ve been surreptitiously loathing my stuff. I come to my senses and the purging begins, sometimes immediately. It wasn’t so easy to come to grips with all of the pink ribbon paraphernalia I’ve collected over the years.

I’ve been researching and writing about breast cancer for so long that I’ve accumulated a plethora of pink-ribbon-themed items: awareness magazines, newspapers, advertisements, jewelry, cleaning supplies, teddy bears, M&M bags (contents consumed), and more. Some of these items were gifts to inspire me to keep going with my research. Many of them were gifted to others then bequeathed to me because they didn’t want reminders of their cancer around, or because they too hated the idea of pink ribbon commercialization.

IMG_7557My collection grew large enough that I considered creating an exhibit on the pink ribbon industry. In addition to my own items and others that would be donated, I imagined a 10-foot in diameter gumball machine filled with pink “I heart boobies” bracelets and a life size replica of “Miss Pink Elegance” from the Thomas Kinkade collection.Pink Lady We’d have posters calculating the profit margins of fundraising campaigns juxtaposed against pie charts of budget allocations from charities, themes in awareness campaigns, and the state of misinformation surrounding the disease. It was a good idea.

But since then, bloggers have taken it upon themselves to reveal, quickly and skillfully, the hypocrisy of the pink ribbon marketplace. Journalists have sunk their teeth into investigative reports about fundraising and other controversies. The Canadian documentary Pink Ribbons Inc. gave audiences the visual and narrative content to illustrate key themes within pink ribbon culture and the industry that surrounds it. Breast cancer organizations that have been resisting the status quo for years gained new traction. Even some of the most contentious scientific controversies entered public discussion with renewed vigor and solid evidence. Pink Ribbon Blues served its purpose.

There remains much to be done with the topic of breast cancer, and I’m glad to do it. But I’m finished with the pink ribbon baggage. It will no longer take up valuable space in my closets, on my shelves, or in my life. I feel lighter already. Taking control of your surroundings can be very freeing!

Pink Elegance - Tennis BallThere are two pinked items I’m keeping though. My very own Miss Pink Elegance, given to me by my dear friend Rachel Cheetham Moro, stands proudly above a pink tennis ball signed by sociologists Phil Brown, Kathy Charmaz, Barbara Katz Rothman, and Heather Laube to honor my book’s “Author Meets Critics” session at the American Sociological Association in 2012. These items represent a different kind of breast cancer awareness to me, along with a sense of connection to those who have supported me in this research all along. That’s enough.


Originally published on Psychology Today »

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To speak her truth, she needed to give her words and identity away, to a trusted poet and friend @stevedavenport breastcancerconsortium.net/ov…

“Pink Ribbon Blues”

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* GAYLE IN THE MEDIA *

"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause iafrica.com

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion? Salon.com

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today

** MORE MEDIA LINKS **
** MORE RADIO INTERVIEWS **