The calendar comes back to it each year. The day she found out about her breast cancer.

Lani Horn (a.k.a. Chemobabe) is a social scientist in her “regular life.” She created ChemoBabe as a persona who could “talk back bluntly to the euphemistic ways people skirt the horror of cancer in everyday conversations.” Lani shares her experiences and concerns about pink culture, the breast cancer Cause, and the industry that sometimes seems to focus more on reproducing itself than eradicating the disease and attending to the needs of the diagnosed. Last year Pink Ribbon Blues republished her essay Attention! — a commentary on Komen’s role in the cancer landscape and the “wee bloggers” who seek to hold the organization accountable.

Here, Lani Horn shares the day she found out she’d been diagnosed with breast cancer. October 9, 2009. Three years ago today.

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3 comments to The calendar comes back to it each year. The day she found out about her breast cancer.

  • It’s so powerful seeing Lani and hearing her read her story. I found myself being transported back to my own day, the day I found out, even though I wasn’t thinking about it at all and was completely engrossed in Lani’s story. It makes me wonder at what point, if ever, does cancer stop invoking such strong emotions?

  • It’s remarkable that Lani recorded her experience first in her journal and then on this video. I can see the emotion on her face and hear it in her voice. I have so many trigger dates; my own and my mother’s as well. I know the emotions surrounding these trigger dates will always be there for me, but it’s my hope the intensity of them will lessen with time. I hope so.

  • Phillipa

    Philippa wrote on Facebook: “Thanks for sharing this, I remember watching this last year, realising that we had been diagnosed exactly a week apart. Thinking of ChemoBabe”

To speak her truth, she needed to give her words and identity away, to a trusted poet and friend @stevedavenport breastcancerconsortium.net/ov…

“Pink Ribbon Blues”

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* GAYLE IN THE MEDIA *

"Seeing clearly through the pink haze" Toronto Sun

*Sad face*: Being happy does not help you live longer" New Scientist

How should we address breast cancer when norms continually change? The Guardian

Your Fun 'No Bra Day' Photos Are Overshadowing Terminal Breast Cancer Patients Broadly

Backlash against “pinkwashing” of breast cancer awareness campaigns BMJ

Breast Cancer to Rise 50 Percent by 2030? Hey, Not So Fast! Health News Review

Breast Cancer: The Flaws in the Cause iafrica.com

How to Make the Biggest Impact With Your Breast Cancer Donations Money

The Very Pink, Very Controversial Business of Breast Cancer Awareness Racked

NFL, Pink Ribbons Not Enough to Win over Women CNN

3 Questions We Need to Answer for Breast Cancer Awareness Month Chronicle of Philanthropy

The problem with National Breast Cancer Awareness Month Women's Health Magazine

Pink Ribbon Envy: Living with an Uncool Cancer The Nib

A Year After Bombings, Some Say 'Boston Strong' Has Gone Overboard NPR, All Things Considered

Canadian Mammogram Study KCRW, NPR Affiliate

Time to Debunk the Mammography Myth CNN

Breast Cancer: Awareness, Activism & Pinkwashing NPR Charlotte

Buying Pink Al Jazeera's The Stream Watch »

The Pink Backlash Orlando Sentinel

Why Jolie's Test Costs So Much CNN

Preventative Mastectomies: Disease and Deception BlogTalkRadio

Angelina Jolie and the 'Breast Cancer Gene' KCRW

Our Feel-Good War on Breast Cancer The New York Times Magazine.

The Story Behind the Pink Ribbon Campaign Sisters Talk Radio

WISH Interview Women's International Summit for Health

Making Cancer About The Patient, Not The Body Part CBS Pittsburgh

Sexy breast cancer campaigns anger many patients USA Today

The perils of pink The Daily

Komen pink campaign creates breast-cancer blues for some Dallas Morning News

A yellow flag for the NFL's pink New York Daily

Gayle Sulik named #7 in SharecareNow’s Top 10 Online Influencers in Breast Cancer

Breast cancer cancer causes so easily derailed Philly Inquirer

Komen Charity Under Microscope for Funding, Science Reuters

The Fight Against Cancer - And Abortion? Salon.com

Susan G. Komen For the Cure defunds Planned Parenthood. In Deep with Angie Coiro

Amid Breast Cancer Month, Is there Pink Fatigue? NPR's All Things Considered

How is Breast Cancer Culture Undermining Women's Health? America’s Radio News Network

Pink Ribbon Culture and Breast Cancer The Kojo Nnamdi Show

The Big Business of Breast Cancer
Marie Claire

Does Breast Cancer Awareness Month Crowd Out Other Diseases? Slate

Pink Inc. Has Many Starting to See Red The Sacramento Bee

Get Your Pink Off Ottawa Citizen

Komen Pink Ribbons Raise Green and Questions USA Today

** MORE MEDIA LINKS **
** MORE RADIO INTERVIEWS **