Don’t say “breast cancer.” Because breast cancer is SUPER SEXY. If you’re not convinced, check out the Pink Ribbon Blues photo gallery. It includes common breast cancer “awareness” images like these.
- A Boobfest features sleek women in black cocktail dresses to raise funds for breast cancer.
- KK Temptations holds a bikini contest to increase awareness.
- Fox News uses an alluring image of a woman cupping her pink bra in an article about lymph node removal for those with early stage breast cancer.
- The Breast Cancer Research Foundation‘s “Connect. Communicate. Conquer.” campaign routinely uses ads exposing women’s bodies to encourage donations.
- The Keep A Breast Foundation (notorious for its boobies bracelets) has a public service announcement about breast self exam that features a caricatured doctor whose instructional pointer aims at Kassia Meador’s right breast.
- The equation of women’s breasts to “second base” in an epic game of heterosexuality is a popular t-shirt theme sure to draw the attention of virile oglers who care about breast cancer.
- Boobstagram, which compiles photos of women’s cleavage from a public photo sharing service called Instagram, uses an awareness tagline to justify its existence…”showing your breasts on the internet is good, showing them to your doctor is better.” Evidence not included.
This is nothing close to an exhaustive list of sexy breast cancer images, but it does illustrate the trend.
Just like it was last year. And the year before that. And the year before that.
All the way back to 1992, when the PINK ribbon was born in a corporate board room and became the feminine symbol for breast cancer awareness and advocacy. Pretty. Pink. Non-threatening. Evoking notions of women’s innate nurturance, emotional sensitivity, and selflessness. Encouraging women to maintain a socially acceptable feminine appearance, especially as a sign of victory in the war against breast cancer. Promoting solidarity and visibility. And with the rise of cause marketing, selling a never ending array of feminine accoutrements—jewelry, clothing, cosmetics, perfumes, shoes, and pinked accessories galore along with an awareness line or two. [See What's In A Color? for more pink history.]
Today, breast cancer awareness campaigns trend perfectly with mainstream ads and products that sell sex and women’s bodies. The “Breastaurant” image featured recently in a story on Slate about a booming restaurant niche inspired by Hooters could just as easily be a breast cancer awareness campaign. Skin. Cleavage. And as it states clearly on the Twin Peaks Restaurant website, it’s all about serving “the man.”
- “Boobies.” I said it. Now, May I have Your Attention Please?
- Boobies for fun and profit
- And these essays on the sexualization of breast cancer