What We Could Learn From George Burns About Breast Cancer Risk

By Gayle Sulik, on July 31st, 2010

Making sense of one’s personal risk for developing a disease is complicated. In fact, it’s virtually impossible. We all know of lifetime smokers who never get lung cancer and nonsmokers who do. While there is a strong probability that smoking causes lung cancer, the smoking-lung cancer equation is not definitive for all individuals. There . . . → Read More: What We Could Learn From George Burns About Breast Cancer Risk

Thinking the Unthinkable

By Gayle Sulik, on July 24th, 2010

In “1 in 8”: The Probability of Developing Breast Cancer, and Fear, I wrote about the overuse of incidence and mortality statistics to promote an unhealthy anxiousness about breast cancer. The hyper-alertness surrounding this particular type of cancer stems from the seemingly inevitable likelihood that a woman, any woman, will eventually develop the disease. . . . → Read More: Thinking the Unthinkable

“1 in 8” – Fear Mongering and the Probability of Developing Breast Cancer

By Gayle Sulik, on July 15th, 2010

Every year, over 700 thousand women in the United States are diagnosed with some type of cancer. Breast cancer is the most frequently diagnosed cancer in women and is the second leading cause of cancer death (after lung cancer). In 2009, the American Cancer Society estimated over 192 thousand new cases of breast cancer . . . → Read More: “1 in 8” – Fear Mongering and the Probability of Developing Breast Cancer

The “Darling” of Corporate Cause Marketing

By Gayle Sulik, on July 1st, 2010

In the mid-1980s to early 1990s corporate America was searching for ways to increase its philanthropic efforts and answer the call for corporate social responsibility. Corporate giving (which represents only 5% of all charitable giving) grew from under $1 billion in 1975 to about $14.5 billion in 2009. The bulk of corporate giving goes . . . → Read More: The “Darling” of Corporate Cause Marketing